The New Sales Era is filled with opportunities. But like sales, the world of social media can seem quite daunting. The beauty of this unknown territory is that the driver’s seat is not controlled by corporate standards, respectability politics, or monolithic views of success. This new era of sales allows anyone to dream beyond barriers and take advantage of the alternative routes towards success.
In order for such ideas to go beyond the dream state, a niche must be found. According to Google the term niche is, “a specialized segment of the market for a particular kind of service or product”. Finding your niche is a top priority in marketing; without a niche, the spectrum of desirable clients becomes too broad.
Feeling like the market is oversaturated is yet another symptom of not having a niche. The key characteristics of developing a sustainable niche includes passion and a problem in need of solving.
Developing a niche provides clarity for both the consumer and producer. On the production side, this unparalleled vision allows engagement to increase in addition to any other statistics. On the consumer’s end, understanding a specific niche gives them the ability to invest in something that resonates with them.
Overall, finding your niche is an essential part of marketing to any audience. With this in mind, operating in the New Sales Era allows a mere dream to become a full fledged opportunity to succeed on your own terms.
