by Joyce Johnson | Productivity, Small Business
Sadly, the pandemic has had disproportionately adverse effects on small businesses. According to a study conducted by the Proceedings of the National Academy of Sciences of the United States of America (PNAS), the pandemic had already caused massive dislocation among...
by Joyce Johnson | Productivity, Sales
A strong sales strategy helps create an organized approach to maximize sales of your business. Sales strategies are generally driven by underlying assumptions about a business’s competitive advantage, with the primary goal of gaining new customers and keeping existing...