When people think about Diversity in a sales professional’s team they immediately assume hiring of people with different nationalities, or color. However, this is not the only case. Diversity in sales professionals could also be hiring employees with various characteristics that the public can relate to and share different kinds of characteristics that draw them to the influence of the sales professional. This could be ethnicity, age, gender, and the list can go on. Increasing diversity in your sales team is a great tactic to boost your sales.
Here are 3 reasons why you should prioritise having a sales team.
1. Buyers Favor more Diversity
Buyers feel at ease in an environment that is more inclusive. It gives them the comfort to connect with a salesperson that they can relate to. The relatability creates an immediate level of trust in the team selling the product or service. The most positive benefit of this is that after feeling that connection with your sales team, the customers will come back in the future. They will feel that this is a place where I am made to feel welcome and where people relate to me.
2. Diversity Builds an Invincible Team
Statistically, according to the ‘Harvard Business Review’, companies with diverse teams increase the revenue of the company. Your sales team is the face of the company. A boost in sales means a boost in revenue. Therefore the more diverse your team is, the more approachable they will be to diverse customers, allowing growth. As buyers are diverse, a diverse sales team can better connect with them. And that is why a sale happens, because there is a connection between the customer and the salesperson. The connection refers to the salesperson relating to the customer and the customer responding positively in the sense that they want to support the business that the salesperson is part of.
3. An Inclusive Work Environment
Most people say a lot to do with sales has got to do with the customer and the salesperson. However, if behind the scenes the work environment of your company is inclusive, your sales team will feel comfortable at work. They will all feel valued. When a sales team feels valued and appreciated, they reflect that positive attitude to the customers. This creates an energy of positivity which customers respond well to. An inclusive environment will make your sales team feel respected and therefore they will come to work with a positive attitude and be more willing to make some sales. A motivated team is a successful team. And a successful team makes successful sales.
We are living in a world where diversity is expected in all industries. Sales is a very important part of life because a salesperson’s job is to represent the company, relate to the customers, and sell them what they need. That is why it is important that your sales team reflect the diversity of the world.
